Recognising the Impact of Custom Labels
Custom label printing has become increasingly relevant for businesses looking to distinguish themselves across their product range. From simple tags to premium packaging labels, bespoke printing helps identity and delivers professionalism. It’s not only about information — it’s about presentation.
Uses to Choose Custom Labels
1. Improved Recognition
Using colours, logos, and specific layouts, labels act as visual cues. Customers associate your packaging with your brand more clearly — especially in crowded markets.
2. Functional Style
Employee ID badges, usage instructions, and legal disclaimers can all be printed in a consistent format that aligns with your branding. Functionality doesn’t mean generic; it can reflect your tone too.
3. Wide-Ranging Use
Label printing is useful in logistics, and for gifting too. From hardwearing labels to refined ones, materials and finishes can be adapted for almost any use case.
Engaging Employees Through Customised Name Tags
Name badges are more than identifiers — they assist in building internal culture and customer trust. Letting staff personalise their tags can foster a friendlier and more welcoming environment.
Helping Build Customer Trust
Consistent labelling reinforces brand memory. It also provides additional values such as eco-conscious practices, which may appeal to value-driven buyers.
A Low-Cost Brand Promotion Method
Instead of investing in high-cost campaigns, labels offer direct marketing with every purchase. They're a tangible touchpoint your customers keep — providing visibility and message delivery without recurring ad spend.
How to Choose a Capable Printing Supplier
Look for a partner that provides choices in finish (e.g. clear), supports variable quantities, and maintains high print consistency. Also, consider turnaround time, artwork support, and material options to match your product’s use environment.
Common Questions
What label types are available?
Options include paper, vinyl, and synthetic materials — available in various shapes and adhesive types. Selection depends on where and how the label will be used (e.g. exposure to water, food contact).
How long does it take to receive an order?
Typical jobs are delivered within 3–10 working days, depending on print run and any additional finishing (e.g. foiling, lamination).
Can I place small orders?
Yes. Many suppliers offer low minimums to support test batches, so you only print what you need.
Are labels safe for all products?
With the right material, labels can be made food-safe, waterproof, heat-resistant or recyclable. It’s important to check your product’s requirements first.
How do I approach design?
Maintain consistency with your logo and fonts, keep the message legible, and consider colour contrast. Many printers offer template guidance or in-house design help.
Begin Your Label Journey
Whether you’re refreshing your brand, check here explore bespoke options with Northern Label Systems. Request high-quality labels to support your business needs and make a lasting impact.